Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.01 vteřin. 
Marketing Strategy for New Market Development
Plottová, Sylvia ; RNDr. Michal Beránek, Ph.D., MBA (oponent) ; Chlebovský, Vít (vedoucí práce)
This master thesis outlines the marketing strategy analysis and describes its practicability in the process of entering a territorially new markets. This master thesis intention is to analyze current situation in company TK MAXX and use the findings and theoretical framework to determine what type of marketing tools should company use in order to succesfully enter Czech market.
Marketing Strategy for New Market Development
Plottová, Sylvia ; RNDr. Michal Beránek, Ph.D., MBA (oponent) ; Chlebovský, Vít (vedoucí práce)
This master thesis outlines the marketing strategy analysis and describes its practicability in the process of entering a territorially new markets. This master thesis intention is to analyze current situation in company TK MAXX and use the findings and theoretical framework to determine what type of marketing tools should company use in order to succesfully enter Czech market.

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